Session Title: "Use Social Media to Increase Your Visibility, Help with Promotion, and Build Your Personal Brand"

Not eligible for CME credit

Use social media to disseminate your work, grow your network, and build your personal brand! This webinar will help you understand what a personal brand is and how to leverage social media to clearly and authentically convey your brand and message to others.

Laura will tap into her brand-building expertise, share best practices, and leverage case studies featuring strong industry leaders who have built remarkable personal brands that have impacted their careers.

Learning Objectives:
Upon completion of this activity, participants will be able to:  

  • Learn how to build your personal brand.
  • Receive a template to build your personal brand.
  • Obtain a “toolkit” of strategies (e.g., leveraging social media) to help you hone your brand and disseminate your content.

Presenter:  Laura Barnard, MBA, is the Founder of BREAKTHRU BRANDS. She holds a BA in Psychology from Harvard University and an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business. She has nearly two decades of experience in marketing and brand management for iconic, global consumer brands. She understands and appreciates the power of branding to help leaders make a greater impact on their careers and on the lives of others.

Session date: 
07/28/2021 - 12:00pm to 1:00pm EDT
Zoom session
United States

Please login or register to take this course.
In-hospital series contact
Mass General Brigham CPD